by | May 4, 2021

This is the largest audience segment, representing about half the circulation. These households usually consist of two adults, ages 25-54, with one or two children at home or on adjacent properties. On average, the group owns about 33 acres. In many cases, their estates have been passes down, so they have relatively little debt. One or both parents work nearby. They also receive income from sources such as farming. Products attractive to this market segment include travel, trucks, home furnishing, remodeling materials, garden and seed items, lawn maintenance devices and tractors, fencing, books, satellite television dishes and programming, electronic gate openers, specialty cooking items, petsupplies, clothing, home appliances, computers, and software.

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