Every Month Rural Missouri brings Missouri and the Missouri co-op way of life to 1.5 million readers.
ADVERTISING
Rural Missouri magazine’s presence in the Show-Me State spans seven decades. Many of our 1.5 million readers have grown up with Rural Missouri in their homes. Because of this longstanding relationship, our readers trust what they read and have confidence in the advertisers they see in the magazine. No other magazine speaks to this unique, rural, small-town and suburban market like Rural Missouri.
Over 550,000 monthly circulation
CIRCULATION
The Rural Missouri market keeps growing. The best way to reach all those Missourians is with an ad in the most widely circulated magazine in the state. The magazine’s current monthly circulation is over 550,000 and readership is 1.5 million. This tremendous circulation puts Rural Missouri in more Missouri homes than any other statewide publication.
| Alabama Living | 415,000 |
| Arkansas Living | 387,750 |
| Colorado Country Life | 226,000 |
| Florida Currents | 92,000 |
| Georgia Magazine | 540,000 |
| Illinois Country Living | 187,000 |
| Indiana Connection | 272,000 |
| Kansas Country Living | 128,000 |
| Kentucky Living | 455,000 |
| Louisiana Country | 101,000 |
| Today in Mississippi | 445,000 |
| Rural Missouri | 552,000 |
| Rural Electric Nebraskan | 54,300 |
| Enchantment (NM) | 88,000 |
| Carolina Country (NC) | 700,000 |
| North Dakota Living | 93,000 |
| Ohio Cooperative Living | 301,000 |
| Oklahoma Living | 325,000 |
| Penn Lines (PA) | 165,000 |
| Ruralite (AK, AZ, CA, ID, NV, OR & WA) | 332,000 |
| South Carolina Living | 606,000 |
| The Tennesse Magazine | 587,000 |
| Texas Co-op Power | 1,540,000 |
| Cooperative Living (VA) | 521,000 |
| Wisconsin Energy Co-op News | 172,000 |
| Wyoming Rural Electric News | 40,400 |
DEMOGRAPHICS
%
are very likely or somewhat likely to trust an advertisement in Rural Missouri vs. advertisements in other magazines.
%
university education
%
%
own their home with an
average value of $232,000
own a vacation or
weekend home
Average
Age
25% over $100,000
READING HABITS
Rural Missouri readers respond to our advertisers, many of whom have been with us for years because they get results. The positive editorial outlook and unique feature stories create a trustworthy environment for advertisers. In fact, 86 percent of readers say that they are very likely or somewhat likely to trust an advertisement in Rural Missouri compared to advertisements in other magazines.
readers per copy
%
read 4 of last 4 issues
Average time spent per issue
%
are social media users
%
took action based on something they read in rural Missouri
%
have purchased online in the last year
%
Clipped a coupon
%
Saved an article or ad
%
Visited website
MARKET SEGMENTS
Every month Rural Missouri brings Missouri co-op way of life to 1.5 million readers.
The stable country family (SCF)
The stable country family (SCF)
This is the largest audience segment, representing about half the circulation. These households usually consist of two adults, ages 25-54, with one or two children at home or on adjacent properties. On average, the group owns about 33 acres. In many cases, their estates have been passes down, so they have relatively little debt. One or both parents work nearby. They also receive income from sources such as farming. Products attractive to this market segment include travel, trucks, home furnishing, remodeling materials, garden and seed items, lawn maintenance devices and tractors, fencing, books, satellite television dishes and programming, electronic gate openers, specialty cooking items, petsupplies, clothing, home appliances, computers, and software.
READING INTERESTS
Travel
%
readers took a domestic trip
RV Ownership
%
own ATV or similar
Garden Tool Ownership
%
readers took a domestic trip
Automobile
%
own auto or other vehicle
Home Improvement
%
made energy-efficient upgrades
Prescription Drugs / Insurance
%
purchase prescription drugs upgrades 97% carry insurance
ADVERTISING RATES
| Size | 1x | 3x | 6x | 12x |
|---|---|---|---|---|
| Column Inch | 350 | 340 | 333 | 315 |
| 1/6 Page | 2,500 | 2,425 | 2,375 | 2,250 |
| 1/3 Page | 3,400 | 3,298 | 3,230 | 3,060 |
| 1/2 Page | 5,800 | 5,626 | 5,510 | 5,220 |
| 2/3 Page | 7,500 | 7,120 | 6,820 | 6,590 |
| Full Page | 10,600 | 10,282 | 10,070 | 9,540 |
Closing Dates
Space must be reserved in writing by the 25th, two months preceding publication date. Advertising material is due by the 5th day of the month preceding publication date. Cancellations are not accepted after closing date.
Commisions & Payments
15 percent agency commission to recognized advertising agencies. Advertisers are required to pay in advance until credit is established.
Regional & Insert Rates
Regional advertising is accepted on half and full page ads. Rates are available upon request. Insert rates begin at $35 M.
Advertising Materials
Digital ad files are required for all advertisements. Due to variables in equipment, software, and fonts, Rural Missouri assumes no responsibility for errors in the output of digital ads.
Acceptable Formats:
- EPS
- Photoshop
- Illustrator
Please be sure that all colors and photos have been saved in CMYK mode
All photo scans must be saved at a resolution of 266 dpi.
Images should be scanned at a resolution of 300 dpi at 100% of the final print size.
Digital Edition Rates
Mechanical Requirements
Live Image Area – 7.5” x 9.75”
Full Page Bleed Size – 8.575 x 10.75”
| Non-Bleed | Width | Height |
| 2”or 3” | 2.25” | Even inches |
| 1/6 Page | 2.25” | 4.75” |
| 1/3 Page (H) | 5” | 4.75” |
| 1/3 Page (V) | 2.25” | 9.5” |
| 1/2 Full Page | 7.5” | 4.75” |
| 2/3 Page | 5” | 9.75” |
Advertisements will be accepted only in the above dimensions. The publisher reserves the right to resize any advertisement that is inaccurate.
Contract
Space covered by contract to be used within one year from date of first insertion.Contracts may be discontinued by either party on 30 days written notice, with payment for space used at the rate and terms covering such used space as printed herein.
Approval
All advertising subject to publisher’s approval. No alcohol, tobacco, employment, personal, diet/herbal or patent medicine advertising accepted. New accounts must be paid in advance.
Advertiser's Responsibility
All advertisements accepted and published entirely on the representation of the advertiser or his agent that they are properly authorized to use and publish all material in said advertisement; and publisher accepts all advertising copy on the understanding that the advertiser and his agent agree to indemnify and protect the publisher from all claims and expenses whatsoever that may arise from any use or alleged misuse or unauthorized use from any materials in said advertisements.
Reader Profile Study
Every month Rural Missouri brings Missouri and the
Missouri co-op way of life to 1.5 million readers.