Rural Missouri readers respond to our advertisers, many of whom have been with us for years because they get results. The positive editorial outlook and unique feature stories create a trustworthy environment for advertisers. In fact, 86 percent of readers say that they are very likely or somewhat likely to trust an advertisement in Rural Missouri compared to advertisements in other magazines.
readers per copy
read 4 of last 4 issues
Average time spent per issue
are social media users
took action based on something they read in rural Missouri
have purchased online in the last year
Clipped a coupon
Saved an article or ad
Every month Rural Missouri brings Missouri co-op way of life to 1.5 million readers.
The stable country family (SCF)
This is the largest audience segment, representing about half the circulation. These households usually consist of two adults, ages 25-54, with one or two children at home or on adjacent properties. On average, the group owns about 33 acres. In many cases, their estates have been passes down, so they have relatively little debt. One or both parents work nearby. They also receive income from sources such as farming. Products attractive to this market segment include travel, trucks, home furnishing, remodeling materials, garden and seed items, lawn maintenance devices and tractors, fencing, books, satellite television dishes and programming, electronic gate openers, specialty cooking items, petsupplies, clothing, home appliances, computers, and software.
readers took a domestic trip
own ATV or similar
Garden Tool Ownership
readers took a domestic trip
own auto or other vehicle
made energy-efficient upgrades
Prescription Drugs / Insurance
purchase prescription drugs upgrades 97% carry insurance
Space must be reserved in writing by the 25th, two months preceding publication date. Advertising material is due by the 5th day of the month preceding publication date. Cancellations are not accepted after closing date.
Commisions & Payments
15 percent agency commission to recognized advertising agencies. Advertisers are required to pay in advance until credit is established.
Regional & Insert Rates
Regional advertising is accepted on half and full page ads. Rates are available upon request. Insert rates begin at $35 M.
Digital ad files are required for all advertisements. Due to variables in equipment, software, and fonts, Rural Missouri assumes no responsibility for errors in the output of digital ads.
Please be sure that all colors and photos have been saved in CMYK mode
All photo scans must be saved at a resolution of 266 dpi.
Images should be scanned at a resolution of 300 dpi at 100% of the final print size.
Digital Edition Rates
Live Image Area – 7.5” x 9.75”
Full Page Bleed Size – 8.575 x 10.75”
|2”or 3”||2.25”||Even inches|
|1/3 Page (H)||5”||4.75”|
|1/3 Page (V)||2.25”||9.5”|
|1/2 Full Page||7.5”||4.75”|
Advertisements will be accepted only in the above dimensions. The publisher reserves the right to resize any advertisement that is inaccurate.
Space covered by contract to be used within one year from date of first insertion.Contracts may be discontinued by either party on 30 days written notice, with payment for space used at the rate and terms covering such used space as printed herein.
All advertising subject to publisher’s approval. No alcohol, tobacco, employment, personal, diet/herbal or patent medicine advertising accepted. New accounts must be paid in advance.
All advertisements accepted and published entirely on the representation of the advertiser or his agent that they are properly authorized to use and publish all material in said advertisement; and publisher accepts all advertising copy on the understanding that the advertiser and his agent agree to indemnify and protect the publisher from all claims and expenses whatsoever that may arise from any use or alleged misuse or unauthorized use from any materials in said advertisements.